TikTok has gone viral, especially during this year. While we’re all stuck at home during the COVID-19 pandemic, we’ve depended on fun videos of viral dances and pranks to get us through these trying times.
That said, TikTok isn’t all fun and games. It is an incredible tool to use for your marketing strategies. Don’t overlook it!
Here’s why you need TikTok influencer marketing.
What Is Influencer Marketing?
Influencer marketing does away with using individuals with high revenues or status (such as well-known celebrities) to help advertise your products. Anyone can be an influencer.
Influencers have large fan bases that follow them for the quality content that they produce. These large fan bases are typically made up of a younger demographic of users.
Your Demographic Uses TikTok
Do you market toward Gen Z? Or do you market toward millennials or post-Gen Z? If so, TikTok is the place to continue your social media influencer marketing. With so many young people using the app, you have an ample amount of opportunity for good marketing.
There are also approximately 1.5 billion users on TikTok as well. Some part of that does fall outside of the Gen Z demographic. Either way, you have plenty of people to market to!
User-Generated Content Galore
All content on TikTok is user-generated. This means that influencers and users are the ones to create their own content. All you have to do is give influencers your products to help you market them!
This is common with Instagram influencer marketing, as well as on most other social media platforms. Influencers can help promote your products or services with the content that they generate. They get some incentive from it just like you do!
The Algorithm Helps Too
TikTok’s algorithm is a wonder. Scrolling through the feed, users can come across videos from hundreds or thousands of different users, all with their own content. Because of this, it is easy to gain a following if your TikTok video goes viral.
TikTok users can find the perfect one by scrolling through their main feed and seeing influencers’ content! Tagging the video with appropriate hashtags, you can potentially grow your client or audience size tenfold with TikTok influencer marketing.
How to Find an Influencer
You’ve decided you want to utilize the fanbase of an influencer to help you market your products or services, but you are not sure who to pick.
When reaching out to influencers to see if they would be a good fit for your marketing campaign, consider the following:
- Are they active on social media?
- Is their audience engaged?
- Is their content relevant to your brand?
- Is it within your budget?
With these questions, you’ll be able to find the best influencers for your marketing campaign in no time.
TikTok Influencer Marketing Is a Must
You can’t go wrong with TikTok influencer marketing. You can cater your products or services to your ideal demographic with the help of an influencer’s content and the app’s algorithm.
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