In recent years, digital signage’s usage across a range of industries has increased dramatically. As more and more business owners begin to appreciate the benefits this technology can offer, experts believe digital signage will become even more widespread.
Digital signage solutions are ideal for businesses in many sectors. However, there are some thriving industries in which digital signage has the potential to be particularly valuable.
The following are some noteworthy examples. If you own a business in one of these industries, consider how you can start taking advantage of this innovation.
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Food Service
Food service is one of the industries that’s embraced digital signage in major ways recently. For example, at many fast-food restaurants, digital signage has replaced traditional menus. Unlike traditional menus, digital signage doesn’t need to be replaced throughout the year as menu items are added or removed. It can simply be updated with new content. This helps fast-food restaurants save money and conserve resources. Because consumers are increasingly interested in sustainability, this may also help restaurants attract more customers.
Restaurants are also using small digital signage kiosks to allow customers to order food from their tables without flagging down an employee. This degree of convenience can make a positive impression on a customer while also boosting their odds of placing an order. The easier it is to order an item at a restaurant, the more likely it is that a customer will do so.
Hospitality
Hospitality is another industry digital signage is revolutionizing. That’s because digital signage has many practical applications at resorts and hotels.
Digital signage at hospitality businesses can serve as interactive maps, allow guests to check themselves in or out, let guests easily purchase in-room services, display information about upcoming events or performances, and much more. Generally, in the hospitality industry, digital signage adds a significant degree of convenience and ease to the overall customer experience. That’s critical in a sector where offering convenient service to customers is essential.
Education
Many educational institutions have begun experimenting with digital signage as well. They’re doing so for several common reasons.
In K-12 schools, digital signage can facilitate interactive learning. That’s increasingly important in an age when children have grown up with the Internet, smartphones, and various other forms of interactive technology. They may be more inclined to engage with lessons and activities when digital signage offers a more dynamic experience than they’d get from a traditional lesson.
At private schools and college campuses, digital signage can also offer a wide range of benefits that may impress current students while also attracting prospective students.
For example, a teenager touring college campuses may be impressed when visiting one that has digital signs that can serve as campus maps, directories, and general information centers. Such an amenity may give them reason to prioritize one school over another.
Digital signage on college campuses can also have practical usages when messages need to be communicated to faculty and students. For example, perhaps inclement weather results in afternoon classes being cancelled at a university. Along with sending emails, which students and faculty may not check right away, the administration could broadcast this information via digital signs placed throughout the campus.
Just be aware that these are only three examples. Digital signage is also currently proving its value in manufacturing, healthcare, the financial industry, and many more. Stay up-to-date on this trend to continue learning how your business may benefit from using it.
